Webinar and workshop focusing on new digital tools for fundraising in the cultural sector. 

Date: 18 November 2011

Location: Glasgow School of Art, Mackintosh Lecture Theatre, Mackintosh Building, 167 Renfrew Street, Glasgow, G3 6RQ

Webcasting: 10am - 12.30pm

Lunch: 12.30pm - 1.30pm

Workshops: 1.30pm - 4pm

• How Scottish cultural organisations can make the most out of new crowdfunding opportunities.
• How Scottish cultural organisations can build relationships with funders using social media & mobile tools.
• How organisations like yours are using these tools in innovative new ways to increase their fundraising income.
• Where can I get more (free / low cost) help and advice?  

Agenda

9.30-10.00 registration and coffee

10.00 begin webcast

10.00-10.05 welcome from GSA

10.05-10.15 welcome from Arts & Buisness Scotland

10.15-11.00 Sarah Gee, Crowdfunding for Scottish arts & culture

11.00-11.45 Rachel Beer, New Digital Tools for fundraising

11.45-12.20 Q&A – from in person and online attendees

12.20-12.30 close and thanks from AmbITion Scotland

12.30 end webcast

12.25-13.25 Networking Lunch - £10 

13.30-14.30 Session 1 small group workshops 

14.30-15.00 BREAK, tea/coffee

15.00-16.00 Session 2 small group workshops

*Free but a £25 deposit. Please register above to attend the workshop. 

Workshops - for those who are ready to put some of the ideas from the morning into action

With more than 80% of the UK population now online* and more people every day using the web, either via a PC, tablet or smartphone to shop, access information and access services online, most not for profit organisations understand the importance of taking their first steps in digital fundraising.  But, if budget and human resources are limited, if you haven't made your first foray into individual giving yet or you feel a bit bewildered by the vast array of digital channels, what's the best way to get started?

Workshop 1 - Rachel Beer

This participatory workshop will help you to unleash some of the untapped fundraising potential your organisation already has through its website and marketing activities and give you the tools to integrate fundraising in a way that makes the most of the opportunities you have in your network.  You will learn about some of the different digital channels that can be used to fundraise and how to put these to best use.

Workshop 2 - Sarah Gee

This interactive workshop will allow participants to explore how they might take advantage of new crowdfunding tools.

Workshop attendees will be able to participate in both workshops.  Places are limited so please limit your registration to one attendee per organisation.  To give everyone equal access, this limitation will be strictly enforced by the event organisers.

*Source ITU. Figures are for 2010. 

Speakers

 Rachel Beer

Rachel Beer is one of the co-founders of beautiful world; an agency that develops campaigns, programmes and strategies for charities across fundraising, marketing and communications.  She was an early champion of the adoption and use of social media for the third sector and, in 2008, she created NFPtweetup – a regular event that brings charities together to share and learn about how to make social and other digital media work for them.  Rachel has worked with a huge range of charities and not-for-profit organisations and has held roles both at not for profit organisations and specialist third sector fundraising and marketing agencies.  She is well known as a fundraising expert, digital specialist and marketing and communications strategist for the third sector and she regularly blogs, speaks and is published on these subjects.

B: http://rachelbeer.posterous.com

T: @rachelbeer 

 Sarah Gee

Sarah Gee is co-founder of Indigo Ltd, the consultancy which increases income and impact for the arts, culture and heritage sectors. She has worked across the UK on fundraising, marketing and audience development projects, with current clients including the Culture Programme for London 2012, Sherman Cymru, mac Birmingham, Arts Council England, Warwick Arts Centre and the European Broadcasting Union. An erstwhile hornplayer, Sarah is also a regular trainer and speaker on marketing, communications and fundraising matters across Europe.  In 2010 Sarah founded AngelShares, the philanthropic crowd-funding site for arts and other creative projects which launched earlier this month.  In a voluntary capacity, she is a trustee of the BBC Performing Arts Trust, Motionhouse and Spitalfields Music, and a former Chairman of Birmingham Future.  In 2004 Sarah was elected as a fellow of the British American Project, an initiative designed to establish stronger trans-Atlantic relationships across both public and private sectors, and in 2009 was made a Fellow of the Royal Society for the Arts (FRSA).

E: sarah.gee@indigo-ltd.com

T: @LoveAngelShares and @IndigoLtd

Who should come? 

AmbITion Scotland events are designed with Scottish creative and cultural organisations and individual artists in mind.  The content and style of the webinars will appeal to those working in the cultural sector. They may be of specific use to:

• CEOs; Artistic Directors; Business Managers; Communications Officers; Marketing Officers; Social Media Officers; Audience Development Officers; Project Managers

What’s it about?

Bringing the best minds in digital innovation to your doorstep, AmbITion Scotland webinars:

• are masterclasses - about thinking closely around one strategic digital opportunity
• provide practical how-to information to take away
• provide good and bad case studies to give you ideas of how you might successfully implement digital developments
• are about networking and sharing with peers on the same learning path as you
• can be viewed online on demand after the live event has taken place

What do I get from an AmbITion Scotland webinar?

Some of the basics that you will need to decide whether or not certain digital developments are worth investing in by you/your organisation.

There are a limited number of places at the live event, but we will live video stream the session and make it available on-demand afterwards.

To watch online, go to: www.getambition.com or www.artsandbusiness.org.uk/scotland.  The live webcast will be up online from 10am Friday 18 November. The webcast video will be available on-demand after the event on the AmbITion Scotland videos page.

Access & other information

The AmbITion Scotland programme is funded by Creative Scotland with funds from the National Lottery.